The Bangkok Post and Taboola have launched DeeperDive, a generative AI engine that provides readers with intuitive insights and news context, drawing on the paper's 79-year history.
The Bangkok Post will be the fifth publisher worldwide to use the system, following the Independent, USA Today, BuzzFeed Japan, and India Today.
"The Bangkok Post is taking their rich history of delivering quality content and, with DeeperDive, offering it to readers in a completely new, appealing and innovative way," said Adam Singolda, CEO and Founder, Taboola. "Publishers who adopt DeeperDive aren't just keeping up with the GenAI revolution; they're leading it, on their terms. We're creating a new user habit, one where readers lean in, ask follow-up questions, and stay to explore. We're also giving publishers the potential to unlock even more ways to grow."
Sutthimas Roongwitoo, head of digital media for the Bangkok Post, said the company was proud to be the first in Southeast Asia to launch the platform.
"DeeperDive is another step in our plan to enhance our content proposition and experience for our readers as we move to celebrate the Bangkok Post's 80th anniversary in 2026," she said.
Access DeeperDive today at bangkokpost.com