Following the success of Justin Bieber’s Coachella set this past weekend, the pop star’s streams have launched back onto the charts sending hits like “Beauty And A Beat”, which was released over a decade ago, to the top of Spotify’s Global chart again.
Bieber’s headlining performance quickly generated one of the best post-show streaming surges of the festival to date. It also marked his biggest streaming day of the year — surpassing 77 million streams in a single day.
Twenty-one of Bieber’s songs surged onto Spotify’s Global Top 200s chart and streams by his catalogue on Apple Music also rose 80% in one day.
The $10 million performance in the California desert quickly brought back viewers to the early 2000s with nostalgia — and some criticism. Featuring a star-studded list of special guests, Bieber’s choice of reliving the past in one segment caused a stir online to say the least.
Photo: Justin Bieber, @lilbiber on Instagram
The 90-minute performance consisted of an 11-track show with songs from his Swag and Swag II album, and an interlude where Bieber sat down in front of a laptop and opened YouTube videos from his past while singing along to some of his classic hits.
Though the improv-like segment felt lazy to some critics online, fans of the star felt it was a chance to spend personal time with Bieber, as he doomscrolls like we all do.
After four years away from live performances, the post-show streaming surge ultimately reaffirms Justin Bieber’s enduring dominance in the global music industry.