Rustan’s has added a new name to its curated home selection with the Philippine debut of Hanoia, the Vietnamese design house known for transforming traditional lacquer into contemporary pieces for modern interiors.
The partnership introduces local design enthusiasts to a brand where heritage craftsmanship and current design meet, offering home accents and furniture that balance artistry with function.
Founded in 1997, Hanoia draws its name and spirit from the artisans who have long practiced the ancient Asian art of lacquer. Over the years, it has grown into an internationally recognized brand by bringing together Vietnamese craftsmen and global designers to create pieces rooted in tradition but made for present-day living.
That blend of old and new defines the collection now available at Rustan’s. Hanoia’s works carry a quiet richness, with sculptural vases, statement centerpieces and refined decorative accents designed to add character to a space without overpowering it. For homeowners who value thoughtful design, the appeal lies not only in how these pieces look, but in the patience and skill behind each one.
At the center of Hanoia’s identity is lacquer, a craft that demands time, discipline and precision. Each object goes through a lengthy production process that can take months, and in some cases up to a year, to complete. Artisans apply around 15 layers of lacquer, moving through repeated stages of lining, water sanding, coloring and polishing. Depending on the design, pieces may also incorporate eggshell inlay, engraving, hand painting, or gold and silver leaf gilding.
The result is more than surface beauty. Because lacquer work involves many intricate and highly manual steps, each creation carries its own depth and individuality. No two pieces are exactly alike, giving the collection a sense of authenticity that suits homes built around personal taste rather than passing trends.
While lacquer remains at the heart of the brand, Hanoia has continued to expand its creative language. It has explored collaborations with artists and designers and worked across other mediums such as ceramics, weaving, metalwork, embroidery and mixed media. This openness to innovation helps keep the brand relevant to contemporary lifestyles while staying anchored in Vietnamese heritage.
To mark the launch, Hanoia’s pieces are being presented through curated vignettes by two Filipino design talents. Grace Reyes of Grace S. Reyes Designs, Inc. brings her contemporary classic style to one interpretation, highlighting the brand’s mix of elegance and function. Interior decorator and stylist Grace Tan offers another point of view, framing the lacquer works through her signature understated luxury.
Together, the displays show how Hanoia’s creations can sit naturally within contemporary Filipino homes, whether as accents that complete a room or as focal pieces that set its tone.
More than decorative objects, Hanoia’s works reflect a way of living that values craftsmanship, intention and longevity. With its arrival at Rustan’s, Filipino homeowners now have access to a design house that treats lacquer not simply as décor, but as living art.