MANILA, Philippines — Globe Telecom asserted its growing leadership in artificial intelligence (AI) on the global stage during this year’s Digital Transformation World (DTW) Ignite 2025, one of the telecommunications industry's premier international gatherings.
Held in Copenhagen and organized by TM Forum, the event served as a platform for key players to present strategies around digital innovation and transformation. Globe showcased its AI roadmap, emphasizing scalable, human-centric innovation and cross-industry collaboration.
Globe’s Chief Artificial Intelligence Officer and Chief Information Security Officer Anton Bonifacio delivered one of the event's opening keynotes titled “Becoming AI & Data Natives.”
In his speech, Bonifacio likened Globe’s approach to building AI systems to running a kitchen, emphasizing foundational readiness, collaboration, and reusability.
“For Globe, we have a kitchen strategy,” he said. “It's a foundation-first approach—building common AI landing zones, observability stacks, and LLM guardrails that can be reused to accelerate innovation across teams.”
Bonifacio stressed the importance of democratizing AI by equipping employees with accessible tools such as low-code and no-code platforms, as well as immediate access to large language models (LLMs). He noted this empowers frontline staff who are closest to operational challenges, to develop practical, AI-driven solutions.
“We're still assembling the team, so why not empower all of our employees with the right tools and let those closest to the pain points solve the problems?” he said.
Bonifacio shared Globe’s aspiration to extend its AI ecosystem to customers, enabling them to co-create solutions within the same flexible and secure environment.
“We want to empower our customers to cook in the same kitchen,” he added. “Collaboration is key, but it has to be built on integrated systems, not fragmented tools from multiple vendors that lead to lock-in and inefficiencies.”
During the event, Globe’s Network Digitalization team, led by Dennis Abella, received international recognition winning three Open Innovation Catalyst Awards in the categories of Business Impact, Attendees’ Choice, and Interactive Showcase.
Among the winning initiatives was an AI-powered customer satisfaction engine that combines predictive analytics, graph-based modeling, and intelligent automation to enhance user experience and reduce churn. Globe also demonstrated its AI-native network architecture, characterized by real-time decision-making layers, scalable cloud-first operations, and a unified data foundation aligned with TM Forum standards.
“DTW Ignite 2025 confirmed that Globe is no longer just participating in the global AI conversation, we're helping lead it,” Bonifacio said.