Shopee marks its 10th year in the Philippines by reuniting three familiar figures who helped define its early holiday campaigns: Vice Ganda, Kim Chiu, and Jose Mari Chan. The anniversary brings a nostalgic nod to the platform’s early jingles, punchlines, and countdowns, all of which became part of how Filipinos experienced online shopping during the Christmas rush.
In the decade since Shopee entered the local market, the platform has become woven into everyday routines—from casual browsing and community-driven pasabuy to day-to-day essentials and year-end splurges.
As more of Filipino life shifted online, the platform also became a space where small businesses and neighborhood sellers found digital footing, expanding access and convenience nationwide.
The reunion film revisits memorable moments from each ambassador’s era, blending familiar looks and quirks with a more contemporary feel. It serves as both a tribute to the early years of e-commerce adoption and a reminder of how online shopping evolved alongside local culture.
To celebrate its 10th Christmas, Shopee is rolling out holiday activities inspired by real user moments. Shoppers can share their favorite Shopee memories with #Shopee10Pasko on social media for a chance to receive surprise vouchers via DM; enjoy in-app ₱1,200 worth of vouchers every day through Shopee 12.12 Voucher Pamasko until December 12; and look back on their milestones with Shopee Unboxed, a personalized year-in-review feature that surfaces key milestones from each shopper’s history, including purchases made as far back as their earliest Shopee days, up to ten years ago.
As the platform enters its next chapter, the focus remains on making online shopping simple, efficient, and widely accessible — reflecting the habits, humor, and traditions that Filipinos have shaped over the past ten years.