MALAYSIAN leading dairy brand Farm Fresh Milk Inc. (FFMilk) sets root in the Philippines through a partnership with renowned culinary school, Magsaysay Center for Hospitality and Culinary Arts (Mihca).
The collaborative agreement signed between the two companies aims to celebrate and promote international culinary creativity and premium dairy products in the Philippines.
"Through this partnership, Farm Fresh aims to introduce future chefs to the benefits of using high-quality dairy products, promoting culinary excellence with good dairy products as ingredients," said Shawn Pu, Farm Fresh CEO.
Backed by Magsaysay's 75-year history of excellence, Mihca will play an instrumental role in Farm Fresh's efforts to promote its brand in the Philippines, leveraging its strong research and development (R&D) capabilities to create recipes using Farm Fresh products tailored for local Filipino audiences, highlighting the versatility and quality of Farm Fresh products through both traditional and innovative preparations.
"The culinary world is evolving rapidly, and with that comes a need to equip our students with not only the skills to create remarkable dishes but also a deep understanding of the ingredients they work with," Paolo Santino Guevara, Mihca president, said.
"This collaboration will open doors for creative culinary projects, innovative recipe development, and opportunities to explore new techniques using dairy as a cornerstone of our students' culinary education," he added.
Mihca is expanding its culinary portfolio by developing products with quality ingredients. The newest partnership is a testament to Mihca's exceptional and record-making experts and talents and its commitment to continuous innovation and creativity to develop and generate new ideas for businesses.
Aside from the research and development of recipes, Mihca will also produce multimedia content, including videos, photos, and social media posts, to enhance Farm Fresh's brand awareness among culinary students, the food industry, and even home cooks.
Farm Fresh products can be purchased in Makati Supermarket Alabang and select Unimart, Cash & Carry, Landers, and Landmark stores.
It was founded in Johor, Malaysia, in 2009 and is known to be the country's leading homegrown integrated dairy producer. It has five farms in Malaysia and one in Australia. In August 2024, FFMilk commenced manufacturing operations in San Simon, Pampanga.