Valentine’s Day, often marked by bouquets and boxed chocolates, is getting a creative update as The Lego Group rolls out new additions to its Lego Botanicals line for 2026, offering brick-built floral sets as an alternative to traditional gifts.
Under the campaign “This Valentine’s, Keep It Fresh,” the company is positioning the sets as interactive builds that can be assembled by couples, friends or individual hobbyists.
Among the 2026 releases are Daisies (11508), Peace Lily (11504), Tulip Bouquet (11501) and Flower Wall (11503). The new sets expand the collection beyond bouquets to include larger display-oriented pieces.
Existing sets in the Botanicals range include Bouquet of Roses (10328), Bouquet of Pink Roses (10374), Bouquet of Pretty Pink Flowers (10342), Flower Bouquet (10280) and Wildflower Bouquet (10313). The line also features Lego Art Love”(31214), designed as a decorative wall piece.
The sets are on showcase at the SM Mall of Asia Main Mall Atrium until Feb. 16, where the public can view displays and participate in hands-on building activities.
A weekend in-store caravan is scheduled from Feb. 8 to March 1 at selected stores across Metro Manila. During the period, selected products will be offered at discounts of up to 25 percent.
More information is available at www.lego.com and through official Lego stores online including bankeebricks.ph, Lazada and Shopee.