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Why Your Hair Serum Is Not Working and How to Fix It Fast

Dr. Trupti Shirole

Your hair serum might be failing because of small routine errors. Fix them and unlock smoother, healthier, shinier hair.

 

 Why Your Hair Serum Is Not Working and How to Fix It Fast
 
Highlights:
  • Using the wrong serum or incorrect amount prevents visible improvements in shine, smoothness and strength
  • Serums work best when applied evenly on damp, clean hair and kept away from the scalp
  • Consistent use of the right formula helps nourish, repair and protect hair while supporting better growth

Hair serum has become a must-have product in hair care, yet many people still don't know how to apply it properly. While it is known for adding shine, eliminating frizz, and preventing hair damage, how you use it can make all the difference. When applied correctly, serum can improve smoothness, strengthen strands, and even promote better hair growth over time. However, minor errors, such as selecting the incorrect formula or applying it unevenly, can prevent you from seeing actual results. If your serum is no longer effective, it is most likely due to the method you use it. Here's what you could be getting wrong (1).

 

Common Mistakes While Using Hair Serum

Here are typical mistakes to avoid when using hair serum.

Selecting the incorrect serum for your hair type


One of the most common reasons why people do not get results is that they use the wrong serum. Different hair types require different substances.

For dry hair, look for serums containing argan oil or shea butter. A study published in the Journal of Cosmetics Dermatological Sciences and Applications discovered that argan oil lowers protein loss and protects color-treated hair from damage.

For curly hair, serums containing coconut oil or glycerin can help preserve curl structure without weighing strands down.

For frizzy hair, anti-frizz serums with silicones such as dimethicone or cyclomethicone help smooth flyaways and provide a sleek finish.

Using the proper serum guarantees that your hair receives the necessary moisture, definition, and smoothness.

Using the incorrect amount of serum


Too much serum can make hair greasy and limp, while too little will provide little practical benefit. Use a pea-sized amount for short hair and increase the quantity slightly for medium or long hair. The idea is to gently coat the hair rather than flood it.

Be irregular with your serum routine


Serums are most effective when applied regularly. Skipping treatments or using them seldom will not address long-term issues including dryness, frizz, or breaking. Consistency helps to form a protective layer surrounding each strand, increasing shine and strength over time.

Applying the serum the right way


Rubbing serum hard between your hands often results in the majority of the liquid remaining on your palms. Instead, warm it gently and apply it by smoothing it along your hair length, focusing on the mid-lengths and ends. Soft, downward strokes allow the serum to coat the strands evenly.

Serum works best when the hair is slightly damp. Damp strands provide for smoother distribution and deeper penetration. Using it on dry hair often results in uneven application and surface-level gloss rather than true nourishment.

Overusing the product


Too much serum can lead to accumulation, dullness, and even clogged follicles, all of which can have an indirect effect on growth. Use it 2-3 times per week or after each wash, depending on your hair type and demands.

Applying serum to dirty hair


Serum works best on clean hair. Dirt, oil, and sweat inhibit absorption, preventing the substance from building a protective barrier.

Applying serum to the scalp


Serums are intended for the length, not the scalp. Applying them to the scalp can cause greasiness and buildup, while ignoring the ends leaves the driest area of your hair exposed. Concentrate on the lower areas, where hair breakage typically begins.

Applying serum every day


Daily use might lead to a buildup that weighs your hair down. Apply it 2-3 times per week or after washing for most hair types.

Advantages of Using Hair Serum Appropriately

When used correctly, serum may improve your hair health. Here are five common advantages of it:

Provides nourishment


Hair serums contain oils and vitamins that help restore moisture, leaving dry or dull hair feeling smoother and healthier.

Strengthens hair


Serums form a thin protective coating around each strand, reducing damage from brushing, styling, and friction.

Repairs hair


Regular usage helps revitalize tough or damaged hair, restoring smoothness, gloss, and a healthier look.

Improves hair growth


A study published in Clinical, Cosmetic, and Investigational Dermatology (2)discovered that a serum containing amla extract and freeze-dried coconut water increased hair growth rate and density in about 90 days.

UV protection


Many serums protect hair from sun exposure and environmental stress, reducing dryness and color fading.

References:

  1. Hair Protective Effect of Argan Oil ( Argania spinosa Kernel Oil) and Cupuassu Butter ( Theobroma grandiflorum Seed Butter) Post Treatment with Hair Dye - (https://www.researchgate.net/publication/273687487)
  2. Clinical Study to Evaluate the Efficacy and Safety of a Hair Serum Product in Healthy Adult Male and Female Volunteers with Hair Fall - (https://pubmed.ncbi.nlm.nih.gov/33061509/)

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