Justin Bieber fulfilled his lifelong dream of headlining Coachella on Saturday night, but “Bieberchella” had the festival grounds in a chokehold all weekend.
Bieber’s SKYLRK brand installed a 10,000-square-foot Oasis space and a highly in-demand SKYLRK Shop adjacent to it.
Meanwhile, Hailey Bieber, Justin’s wife since 2018, had a presence of her own. Rhode, her billion-dollar brand, returned to Coachella with a “Rhode World” pop-up.
On Monday, Hailey Bieber shared behind-the-scenes footage from the Bieber family takeover of Coachella, including 19-month-old Jack Blues Bieber.
“Such a special weekend,” Bieber captioned her Instagram carousel. “Nobody will ever know even an ounce of what it’s taken to get here. So grateful for this beautiful life. SO proud. Let’s do it all again!!!!”
The first photo shows Hailey standing alongside Justin, who is holding baby Jack. Adorably, Jack is wearing baby Birkenstocks. One video shows Hailey dancing to Justin singing “Favorite Girl” at soundcheck, and another shows Hailey holding Jack while they both dance to Justin sound-checking “FIRST PLACE.”
The carousel is appropriately punctuated by a photo of a fake “Bieberchella” tattoo stamped on Jack’s arm.
While the public has never seen Jack’s face, Hailey and Justin have periodically shared photos and videos of their first son since his birth on Aug. 22, 2024.
Jack was featured in Justin Bieber’s promotional images, shot by Renell Medrano, for “SWAG,” his Grammy-nominated album, released last July.
Last Halloween, Hailey shared a photo of Jack wearing the famed purple hoodie and white jacket Justin wore fifteen years ago during his My World Tour.
On April 5, Hailey posted an Instagram carousel showing Jack playing with her newly launched Rhode pimple stickers and Justin holding Jack on his lap while watching his 2011 “Never Say Never” documentary.
On Jake Shane’s “Therapuss” Season 3 premiere, Hailey Bieber revealed that Jack started saying, “Baby, oh, Baby, oh” because he had been listening to his dad’s seminal hit “Baby.” She added, “He honestly looks identical” to Justin and had recently gotten his hair buzzed to “look like dada.”
Justin Bieber will return to Coachella’s Main Stage to headline on Saturday, April 18. Read our review of his Coachella headlining debut here.