American new car buyers are shopping for Volvo electric vehicles despite the overall cooling off of the market for the battery-powered models. Volvo’s looking to give customers who are shopping for an EV a new model to consider, the EX60 SUV.
According to Cox Automotive, sales of new EVs fell in the fourth quarter of 2025, to their lowest point since Q4 2022, as Americans reacted to the loss of government-backed incentives, which had driven up sales in Q3.
Despite the Q4 sales plunge, auto industry multi-tool explained that 2025 was the second-best year for EV sales in the U.S.
Volvo’s battery-electric portfolio has gotten a boost in recent years with the launch of the new EX90 three-row SUV, compact EX30 SUV and ES90 sedan, and revised EX40 SUV. The ES90 is not sold in America. The models joined the company’s already robust portfolio of hybrid and plug-in hybrid models.
“In the U.S., we continue to see strong momentum for fully electric vehicles. In 2025, our battery-electric vehicle sales grew 91 percent year over year, which reinforces that this is the direction we’re heading,” Luis Rezende, president of Volvo Cars Americas, told Newsweek.
“Electrification is the future—the question is how fast we get there. That will be driven by our customers. That’s why we’ve evolved our global electrification ambition to have 90 to 100 percent of our sales volume consist of electrified vehicles by 2030, which includes both fully electric and plug-in hybrid models—in other words, all cars with a cord.”
Volvo’s midsize SUV lineup is the last of the lot to get a battery-electric model despite the XC60 SUV being the company’s best-selling model in the U.S. and globally in 2025. Mid-year last year, it became Volvo’s best-selling vehicle of all time.
Today, the company debuted the battery-electric EX60, filling the void. “With the EX60, we deliver on the true meaning of Freedom to Move for a fully electric era. It allows us to overcome three of the biggest barriers to electric adoption: range, charging speed, and price. The EX60 offers the longest range of any Volvo to date, with up to 400 miles, and can add up to 173 miles of range in just 10 minutes—about the time it takes to grab a cup of coffee. It’s also priced on par with plug-in hybrids, making EVs more accessible,” Rezende said.
He called the vehicle, “the most important car Volvo has launched in a long time.”
Volvo has identified who they think will buy the EX60 in America. Rezende describes them as, “a member of a modern family with a pioneering mindset—someone living a full, busy life, often family-focused, highly connected, and balancing a lot at once. In the U.S. in particular, this customer is especially value-driven. They don’t want to compromise, and they expect a car that fits seamlessly into everyday life. They value technology that’s intuitive and genuinely improves daily experiences, not technology for its own sake.”
Cost continues to be a concern for American buyers. Volvo’s conscious of those concerns. “Combined with a highly competitive price point and a strong level of standard equipment from the start, the EX60 is designed to be instantly compelling. In the US, this means that you can get a very well equipped EX60 for around $60,000,” Rezende said.
The company’s XC60 starts at $51,095 and its XC60 plug-in hybrid is priced from $62,545 before destination and delivery fees.
“The EX60 reflects where we’re heading while staying true to who we’ve always been,” the business leader explained.