It’s the most wonderful time of the year — bumpers and honking cars fill the metro streets under Christmas lights and parols. At the peak of rush hour, the basement of Gucci’s Greenbelt 4 store is like an oasis. All is merry as the “Gucci Gang” — Anne Curtis Smith, Michelle Dee, Janine Gutierrez, Gabbi Garcia, James Reid and Issa Pressman — gather over steaming cups of Italian coffee and decadent hot chocolate, trimming wreaths as fabulously as they are dressed in pieces from the Cruise collection and Gucci Gift campaign.
Classics like the iconic Jackie as well as the bamboo handle bag Icon come in a range of sizes — teeny-tiny to fit only credit cards and a lipstick and oversized for all your essentials — and finishes like calfskin to exotics with bejeweled clasps. Everything from loafers and sneakers to stilettos and pumps are bedazzled and embellished for the season. Even the softest knits sparkle — crystals are knit delicately into the weave.
The festive magic didn’t stop at wreath-making. As the sun dipped, the group tucked into a sumptuous holiday dinner, reminiscing about the year that was — its highs, its lessons, and its surprises — while imagining the possibilities of what’s to come. They talked about their holiday plans, their favorite Gucci pieces (they’re wearing them!) and the little joys that make the season unforgettable.
Gucci’s holiday campaign is all about this kind of connection — the moments when fashion becomes more than just clothes and accessories, but a way of expressing love, celebrating bonds, and embracing life. It’s when the glimmer of your jewelry under twinkling lights starts conversations, when a fine-knit cardigan offers warmth as you cuddle with a loved one on a chilly holiday evening, or when your glittering crystal-embellished stiletto gives you that extra pep in your step as you dance the night away with friends.
It’s a reminder that, this season, it’s not just about the gifts we give, but the memories we make along the way. And yes, those memories are always better dressed in Gucci.
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In the Philippines, Gucci is in Greenbelt 4, Makati; Shangri-La Plaza Mall, Ortigas; and The Mall at Nustar, Cebu.
Michelle Dee before she grabs a cup of Gucci Coffee with the Marmont as a clutch.