MANILA, Philippines — Actress-turned-content-creator Alex Gonzaga gave a tip for aspiring content creators who want to follow in her footsteps.
During her recent contract signing with snack brand Captain Calamares as its endorser, Philstar.com asked Alex for one tip on how to be an effective influencer like her.
“Just be yourself. Kasi 'yon ang content mo e, 'yung sarili mo. Kumbaga 'yon ang business mo. So kung gagaya ka sa iba, hindi ka authentic, makikita 'yon ng audience mo,” she said.
“So you just have to be yourself and your audience will find you,” she added.
Alex expressed her excitement over joining the Captain Calamares family, emphasizing the importance of sincerity when partnering with brands.
“Sobrang happy and excited ako,” Alex said. “May 52 stores na sila ngayon, and for sure, marami pang mabubuksan through franchising. For Filipinos, pagdating sa appetizer at pica-pica, calamares talaga ‘yan. Kaya sobrang swak.”
She also highlighted that trust and product experience were key factors in her decision.
“Hindi kami basta nag-yes agad. We really try the product first before we share it with our followers.
The collaboration aims to roll out engaging campaigns that resonate with everyday Filipinos, while reinforcing the brand's position as a proudly local brand with national ambitions.
Founded just two years ago, Captain Calamares’ growth story is deeply rooted in grit and innovation. Chief executive officer John Carlo Prado shared how the brand started from scratch, with him personally selling his products in 2023.
“From 4 p.m. to 10 p.m., nagtitinda talaga ako. Uuwi ng gabi, tulog ng ilang oras, then back to work. That story keeps us grounded and hungry to innovate,” he shared.
The brand has expanded to 52 stores nationwide, with new branches recently opened in SM Bacolod and upcoming expansions in Cebu, Davao, and Iloilo in the coming months.
RELATED: Alex Gonzaga remains hopeful about motherhood: ‘Even in waiting, I'm grateful’