In Lazada, the coming 6.6 campaign won’t be just another mega sale – it will be an exploration in AI-driven retail for both sellers and shoppers. Here’s how the Southeast Asian tech giant is leading the charge when it comes to AI in e-commerce.
Starting June 5 at 8 pm until June 8, Lazada is holding its mid-year mega-sale of the year: the 6.6 Super Wow Sale. Shoppers can expect up to 90% LazFlash deals, plus up to P2000 in Lazada vouchers.
But with such a vast collection of vendors and deals, how can shoppers find the right deals, and how can sellers be heard through the noise? This is where Lazada’s AI helps everyone on both ends of the experience.
AI education, tools for sellers
As the pioneer e-commerce platform in Southeast Asia, Lazada has seen the evolution of seller needs for over a decade, and has been hard at work to give them the right support through data-driven insights. In Lazada’s recent research, they found that Filipino e-commerce sellers in particular may need more of a nudge to effectively utilize AI.
“About half of the surveyed Filipino sellers from our research indicate that they are unsure about the usefulness of the technology, as well as the cost and time required to adopt it,” said Pauline Castro, Lazada Philippines’ head of user product operations. “Nonetheless, 8 in 10 sellers agree that AI is critical in increasing productivity, and nine in 10 agree that AI saves cost in the long run.”
To bridge this perception disparity of short-term reservations but long-term gains, Lazada stepped in with their “Online Sellers Artificial Intelligence Readiness Playbook,” a handy seller guide on AI based on their AI maturity levels. Here, Lazada sellers can explore AI trends and tools that they can integrate into their workflow and ultimately help boost their business.
“Our research reveals that sellers are already leveraging key AI-driven solutions on Lazada – such as product listing optimization, translations, a dedicated AI assistant – to enhance their efficiency, validating our continuous investments into cutting-edge AI innovations and advanced tools that streamline e-commerce operations and drive competitiveness,” said Castro.
To further assist sellers, Lazada has also been developing new generative AI tools to supercharge their retail. One is the AI Smart Product Optimization tool, which can share recommendations on product copy, photos, and even enable virtual try-ons. Another is AI-Powered Translations, which lets sellers feature their products in a country’s native language. Finally, there’s Lazzie Seller, a dedicated AI assistant that helps with customer inquiries, quick navigation, and store risk assessments.
Smart, sulit shopper deals
On Lazada, you don’t need a treasure map to find your perfect deal. Through Lazada’s AI-powered search recommendations, you can already get a personalized homepage of LazFlash deals and interest-based search queries in real-time as soon as you arrive on the platform.
Shoppers also get a superpowered shopping buddy through LazzieChat, a GenAI-powered tool that can answer your questions, give product recommendations, and even give vouchers with just a message.
Whether you’re a sneakerhead, skincare junkie, or pet parent, your Lazada feed is smarter – and more likely to show you what you actually want. This makes browsing feel less like scrolling endlessly and more like discovering hidden gems. And let’s be honest, we love the thrill of finding the perfect deal.
Along with building sulit experiences, Lazada is also committed to protecting its customers from fraudulent listings. “As a platform that is committed to building trust, Lazada also utilizes AI to optimize customer care, and to monitor our platform for any prohibited product listings or those that infringe on intellectual property rights,” said Castro.
A reliable LazMall for sellers and shoppers
It’s important for online shoppers to have a one-stop shop that they can trust to purchase authentic items, and LazMall can provide that security. Through LazMall, shoppers can get a product authenticity guarantee that the item they will receive is 100% legitimate, with a LazRewards compensation of twice the amount if proven inauthentic. By getting a LazMall accreditation, sellers can establish credibility and carve out their space online as a trusted shop.
Have you received an item but had a change of heart? Lazada also offers a Change of Mind policy that’s applicable to most product categories under LazMall. As long as the item is returned in its original condition with its packaging, you can apply for a return with free pick-up and drop-off options.
Overall, LazMall ensures a safe retail experience on both ends, helping sellers fulfill orders with confidence and letting shoppers enjoy their purchase worry-free.
With these innovations, Lazada is proving that AI isn’t just a buzzword – it’s a backbone. Experience a new kind of double-digit sale shopping on Lazada‘s #Lazada66SuperWowSale starting June 5 at 8 pm. To stay updated, follow Lazada on Facebook and Instagram. – Rappler.com