SHAH ALAM - Mi Sedaap is taking its Korean Spicy Chicken Ramen to the next level, making it bolder, hotter and more flavourful than ever.
With a sleek new look and an exciting TV commercial, this is more than just a noodle upgrade—it’s a flavour-packed journey straight from Seoul to your bowl.
Mi Sedaap’s latest creation combines premium ingredients with authentic Korean spices. Made from Australian and Canadian wheat flour, the noodles are thicker and springier, perfect for absorbing the rich, fiery sauce.
Infused with fresh chili and top-tier spices, every bite delivers a bold, satisfying flavour that keeps you coming back for more. Best of all, you control the heat, adjusting the spice level to your liking, whether you prefer a mild warmth or a full-on fiery kick.
Mi Sedaap's Country Manager, Ng Hock Guan described the brand’s Korean Spicy Chicken range as an authentic yet accessible culinary experience for Malaysians.
“With the growing popularity of Korean culture—spanning K-Dramas, K-pop and K-food—we understand Malaysians’ strong connection to all things Korean.
“This product bridges that passion by delivering an authentic taste of Korea, crafted to suit local palates with an Asean twist.
“We’re not just offering noodles; we’re bringing a piece of Korea to every household. This launch reflects our commitment to innovation and quality, using premium ingredients that meet global standards.
“At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers,” he said.
Adding to the excitement, Ahn Hyo Seop, the K-Drama sensation and global heartthrob, is now the face of Mi Sedaap.
In the brand’s latest TV commercial, he brings his signature charm as he enjoys a bowl of Korean Spicy Chicken Ramen.
He shared that Mi Sedaap's Korean Spicy Chicken Ramen truly captures the authentic taste of Korea.
To celebrate this launch, Mi Sedaap is rolling out a bold promise with its 1 Million Cup Giveaway. Lucky Malaysians will get to enjoy the addictive flavours of Mi Sedaap, with free cups available at roving trucks and vending machines.
Starting with 10 vending machines across the Klang Valley, the brand plans to expand to 20 locations by year-end.
Stay tuned for more updates, and follow Mi Sedaap on Facebook, Instagram and TikTok for all the spicy surprises ahead!