Mothers have long been the quiet narrators of everyday life, keepers of memories, voices of wisdom and emotional anchors of the home. Today, those same women are reshaping the digital space, turning authenticity into influence and personal experience into community.
In this world of filters and polished feeds, mom influencers like Shubasini Rajkumar remind us that real stories, the ones that are messy, heartfelt, and unfiltered, still matter most.
In the whirlwind of motherhood, marriage, entrepreneurship and content creation, every day for Shubasini Rajkumar is an intricate dance of devotion and discipline. As a managing partner at Aspra Events and a social media content creator, her schedule is both structured and soul-led.
Her mornings start in quiet reflection, gently easing into a day of school drop-offs, meetings, digital storytelling and leading a team. But amid the busyness, she has found strength in slowing down.
“To keep everything running smoothly, I depend on structure, smart delegation and firm boundaries to protect my energy.
“Burnout is always a possibility, so I have learned to prioritise small rituals like a peaceful cup of tea in the morning, screen-free moments with my child and regular self check-ins.
“I have come to understand the importance of saying no and treating rest as non-negotiable. It is not about doing everything perfectly, it is about being fully present in each role, moment by moment,” she said in an interview with Sinar Daily.
Motherhood not only shaped Shubasini’s life but also transformed her approach to both life and business.
She shared that it has taught her patience, resilience and the value of having a purpose beyond profit, while her creativity has become more purposeful, influenced by the beautiful chaos of parenting.
This “chaos,” she mentioned, is often what fuels her most impactful work.
“Some of my most impactful content is born from those unscripted, in-the-moment experiences that genuinely connect with my audience. That blend of strategy and soul keeps my content consistent, but more importantly, relatable.
“I view my business as a natural extension of who I am, so I intentionally blend it with personal storytelling. I let my audience see the full picture; the wins, the lessons and the chaos behind the scenes.
“By being human first and brand second, I create space for genuine connection, not just promotion. When people relate to your story, they begin to believe in what you do,” she said.
She recognised the pressure many mothers face online to appear flawless, composed and in control. However, she has chosen to let go of that illusion in favor of embracing something far more empowering: the beauty of authenticity.
Acknowledging the unspoken pressure to be “put together” on social media, she reminds herself that motherhood is both chaotic and magical and that true connection comes from embracing imperfection rather than striving for perfection.
“The rise of mum influencers makes sense. Women have always been the storytellers of family life. There is a powerful sense of solidarity when mothers share real moments, advice and challenges. It fosters a community where women lift each other up through the unpredictable journey of parenting.
“If you are starting out, remember this: keep it real. Your authentic story, with all its messiness and magic, is your greatest strength. Do not chase perfection, connect. When you stay true to your voice, the right audience will find you,” she added.
In a world of perfectly curated lives, women like Shubasini are choosing truth over gloss. And in doing so, they are not only changing what it means to be influential; they are redefining what it means to belong.