Reddit has launched new tools to help users follow community rules and better understand content performance. The move aims to boost engagement on the platform.
The announcement comes after a slowdown in quarterly user growth due to changes in Google's algorithm, which affected traffic from the search engine. However, CEO Steve Huffman said last month that traffic from Google has since recovered.
Reddit, like competitors such as Meta, is investing in new features to attract users and remain competitive in the crowded social media market.
The company has introduced a "rules check" feature, currently in testing for smartphones, to help users comply with subreddit-specific rules. A new post recovery tool will allow users to repost content to an alternative subreddit if their original post is removed for rule violations.
Reddit will also provide subreddit recommendations based on post content and inform users about the criteria required to post in specific communities.
Additionally, an improved post insights feature will offer metrics on a post's performance, including engagement statistics and audience interactions, to help users refine their content.
In December, Reddit launched an AI-powered search tool called Reddit Answers. Currently in beta and available to a limited number of users in the U.S., the tool provides curated summaries of community discussions.
Reddit has introduced new moderation and analytics tools to improve user engagement.
A "rules check" feature is being tested to help users follow subreddit rules.
A post recovery tool allows users to repost content if removed for rule violations.