It used to be the stuff of nightmares, but now turning up to a party in your pyjamas is not only acceptable, it would be a bona fide fashion flex.
It’s hard to pinpoint when, exactly, nightwear made the transition to daywear. There was the rise of the feather-trimmed pyjama set, popularised by Ukrainian fashion brand Sleeper and given the A-list seal of approval by Margot Robbie, Kate Moss and many more.
Then there was the dress trend that characterised the summer of 2025: the daytime nightie. From the lace-trimmed nouveau-boho mood at Chemena Kamali’s Chloé to the feminine cosiness of brands like If Only If, which took a starring role in Lena Dunham’s Netflix series Too Much. The nightie, it seems, went well beyond the bedroom this year.
And, there’s more on the horizon, judging by recent designer collections. At Simone Rocha’s spring/summer 2026 show in London, multiple models carried plush, scallop-edged pillows that complemented dreamy silhouettes. Meanwhile, silky pyjamas were paired with sharp tailoring at Erdem.
So, how to channel the mood now, as the festive season begins in earnest? There’s something so appealing about the high-low styling of a pair of pyjamas dressed up with heels and a statement earring, especially if you’re hosting at home. It exudes glamorous ease while remaining incomparably comfortable.
Options abound, but one trick is to opt for statement details – a fur cuff here, a Peter Pan collar there – or prints like stripes and polka-dots to keep things looking intentional. One place to look is Lands’ End, which recently collaborated with legendary British designer Lulu Guinness on a festive collection that included a pair of candy-striped pyjamas.
Pyjamas for a party
“It is all about making loungewear look purposeful,” says Paul Bushell, the creative director of Lands’ End. “Luxe fabrics like silk, satin or luxury cotton bring elegant drape and polish, while thoughtful layering, such as a pyjama shirt beneath a tailored jacket or a fine knit over printed pyjama trousers, ensure the look feels deliberate and polished.”
An expert in this particular field is Poppy Sexton-Wainwright, the founder of Asceno, the cult brand that specialises in blurring the boundaries between day and night with effortless, interchangeable pieces. Recently launched velvet devore separates, with a slip silhouette and matching trousers, are a favourite with customers – and with Sexton-Wainwright herself.
“I recently wore them to a dinner I hosted and it felt chic without feeling too ‘done’,” she says. “If you don’t want to pair them together, wear the slip on its own with a heel or the trousers with a crisp dress shirt and statement silver earrings.
“For a day to night look, it’s always a thick cashmere knit thrown over the slip dress or paired with the trousers. I wear both with trainers in the day and then change into a heel for the evening. The ultimate cool girl look this party season.”
Pair with statement jewellery
Of course, there is a significant risk to this trend – finding yourself too cosy to venture out of the house. Chelsea Peers have plenty of cheering prints or the cocooning comfort of Eberjey’s silk and Tekla’s sateen will not help in this regard. Sometimes, resistance is futile.
Make it the statement piece
Sets for the house
Shopping by Hansveni Dave