Booking a ski holiday can be one of the most confusing and complicated decisions of the travelling year.
How do you find good snow, a decent ski area, accommodation and travel, all at a reasonable price? And when, exactly, should you book? As winter draws nearer, here are the key mistakes to avoid.
1. Not booking early – or late – enough
There are three dates for which it is always essential to book several months in advance: Christmas, New Year and the February half term. Leave it late and you will be sifting through the last scraps of availability and probably paying through the nose for it.
Note that Easter falls relatively early next year (April 5) so demand is likely to be higher as more parents will see it as a cheaper option than half term. It is probably a good idea to commit early if you want to take this option – though book a high resort to ensure a better chance of good snow.
At other times of year, you can be more relaxed. Indeed, for the quietest weeks in early January and mid-March, you may well get the best value and the biggest discounts by booking within a couple of weeks of departure. You will also be able to choose the destination with the best snow.
2. Underestimating booking costs
The temptation to book ski holidays independently is strong – according to the latest research from the Ski Club of Great Britain, 57 per cent of British skiers book without the help of a specialist – especially if you bag a cheap flight to Geneva and a bargain apartment through the resort website.
But beware of the extra expenses involved in a ski holiday, especially the cost of transfers between the airport and resort. Geneva to Val d’Isère could easily cost you €600 return for a private transfer; a hire car could be the same, after fuel and parking costs. There are lower-cost alternatives, but nothing is as likely to be as cheap and convenient as a bus meeting your flight and organised by a tour operator.
Lift passes, equipment hire and lessons are all other factors to consider and can often be arranged for you, at discounted rates, by an operator or agent. Overall, package holidays offer skiers by far the best combination of efficiency, value and financial protection.
3. Choosing the wrong tour operator
Of course, not all tour operators are alike. A recent survey by Which? based on its readers’ experiences of their ski holidays found big differences in their ratings. Inghams, Alpine Elements and Club Med came in with the highest scores.
Whichever company you book with, always double check that the booking you are making constitutes a package so that it includes full financial protection.
4. Misjudging local costs
Differences in prices for lift passes, equipment hire, ski school and eating out can make a huge difference to your budget. According to the latest Post Office Travel Money ski resort report, costs in Val d’Isère (France), St Anton and Obergurgl (Austria) and Saas-Fee (Switzerland) are more than £500 more expensive than in the cheapest, which is Bardonecchia in Italy for the third year running. The country continues to offer the best value overall.
5. Staying too low
Given the impact of climate change on the Alps, unless you are booking relatively late and can be sure that conditions are good, you should book as snow-sure a resort as possible.
It is not necessarily the height of the resort centre that makes a difference, however. A resort may be low, but have access to a much higher domain or have slopes with a favourable orientation that hold snow. That said, anywhere where the main ski area is much below 1,800m is vulnerable to poor coverage and the risk of slushy pistes. Head high and give yourself the best chance of decent conditions, whatever the time of year.
6. Not cross-checking dates
You may enjoy a resort when it is full of youngsters partying. If, on the other hand, you are looking for a quiet week, you might regret not checking when and where the key student ski weeks are happening.
For example, this year thousands of undergraduates will descend on Whistler in Canada from December 6 to 13 for the Varsity ski week (an unusually extravagant choice for cash-strapped students – normally you would expect them to go for Tignes or Val Thorens).
If you are not tied to school holidays, as well as UK half term dates (most break up on February 13, 2026), you might want to consider that Paris schools are on holiday from February 22 to March 8, 2026. German winter holidays are much more spaced out, according to different regions, and in North America social holidays rarely clash with ours.
7. Not booking lessons
If travelling during any of the peak weeks and wanting to learn to ski for the first time or advance your existing skills, it is essential to book guides or places in a ski school as far ahead as you can. Learning from a family member or friend isn’t advisable. As well as traditional resort-based ski schools, online platforms such as Maison Sport provide a portal for finding independent instructors for hire.
8. Failing the fitness test
Skiing is an intense activity, especially at high altitude – something your body, particularly with age, needs time to prepare for. If your aim is to ski hard every day of your trip, be sure you are in a condition to make the most of your hard-earned break. Specific training is important because winter sports use different muscles to exercise than running or cycling, and many people don’t know how to work them.
9. Skimping on insurance
The first rule is to buy your insurance at the same time as you book your holiday. Even more importantly, remember that not all ski travel insurance policies are alike. Check the activities that are covered and what conditions are attached. Off-piste skiing is one obvious example. But think about other things that you might find tempting – like parascending, tobogganing, or snowmobiling – but are often excluded from basic-level snow-sports policies. You may need to pay extra to cover these.
10. Believing the snow reports
Snow reports, as published by ski resorts, vary in their consistency and very often present a somewhat rosy picture of depths and piste conditions. So, if you are using them as a way of choosing the best resort for a last-minute holiday, rather than looking at just the bare numbers for the depth, consider the columns which tell you how many recent snowfalls there have been, and how much has fallen each time. It’s those more recent top ups which can make as much of a difference to the conditions on the pistes as the snow base.
11. Not booking restaurants
It might sound overly cautious to book lunchtime (and some evening) restaurants before you even leave the UK. But if you want to be sure of getting a table at some of the better places on the slopes, I would start planning at least a week in advance.