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‘The Tyrant’s Chef’ Fever Continues: Pop-Ups, Script Books, and Collectibles Across Asia

Seo-Jin Choi
30/09/2025 01:24:00

The final episode of tvN’s The Tyrant’s Chef may have aired, but the frenzy is far from over. Thanks to its record-breaking success both in Korea and overseas, Studio Dragon has announced an exciting lineup of pop-up stores, script books, and photo essays to keep fans immersed in the world of the drama.

Pop-Ups in Three Countries

From October, exclusive The Tyrant’s Chef pop-up stores will open across Korea, Japan, and Taiwan, giving fans the chance to relive their favorite moments. Locations include Seoul, Tokyo, Nagoya, Fukuoka, and Osaka, turning the drama’s popularity into a regional cultural phenomenon.

Inside the pop-ups, visitors can browse themed spaces designed to capture the magic of the series and purchase limited-edition goods that reflect the romance and fantasy that captivated millions.

Special Editions for Fans

The excitement doesn’t stop there:

A script book featuring the complete screenplay will open for pre-orders on October 2 through major online retailers.

A beautifully curated photo essay filled with behind-the-scenes shots, candid moments, and never-before-seen images will also be available.

Fans can collect exclusive goods such as posters, postcards, sticker sets, embroidered bookmarks, “Mangwoonrok” keyrings, and spoon-and-chopsticks sets—all designed to capture the essence of the show.

Studio Dragon’s Statement

“We wanted to create a way for fans to carry The Tyrant’s Chef with them long after the finale,” Studio Dragon shared. “Through pop-up stores, script books, and photo collections, we hope the emotions of the drama remain a lasting memory.”

A Drama That Made History

The Tyrant’s Chef closed its run on September 28 with a nationwide viewership rating of 17.1%, securing its place as one of tvN’s biggest dramas in recent years. On the global stage, it ranked #1 for two consecutive weeks on Netflix’s Global Non-English TV Shows chart, proving its universal appeal.

What started as a unique mix of romance, fantasy, and culinary survival storytelling has now grown into a cultural wave, setting the stage for a legacy that may extend far beyond the screen.

by Travel and Leisure