BTS's album Arirang not only dominated the Billboard charts but also set unprecedented streaming records, propelling BTS into the ranks of the world's biggest artists today.
BTS has just set a new record, matching Taylor Swift and Bad Bunny - Photo: Big Hit Music
According to Newsis , even a month after its release, BTS's album Arirang shows no signs of cooling down, continuously achieving historic milestones on both charts and digital music platforms.
Not only have they maintained consistent success in the US, but the group has also proven their appeal beyond the confines of K-pop, standing alongside top names like Taylor Swift and Bad Bunny.
BTS's record-breaking achievements are still ongoing.
According to Spotify data, the album Arirang achieved 1.58 billion streams on Spotify in its first month. This is the highest number in history for an album by an Asian artist or group, and it also ranks alongside Taylor Swift and Bad Bunny.
Alongside their streaming success, BTS has maintained a strong position on prestigious US charts. Their title track, " Swim, " held a spot in the Billboard Hot 100 Top 10 for four consecutive weeks, reaching number 1 and continuing to rank highly despite competition from many international artists.
Despite being released over a month ago, BTS's popularity hasn't cooled down yet - Photo: Big Hit Music
In terms of album sales, Arirang continued to hold the Top 3 position on the Billboard 200 for four consecutive weeks, surpassing the group's previous achievement. This shows that BTS not only had one successful song, but the entire album was widely well-received.
Experts believe that this string of achievements reflects a significant expansion of BTS's audience.
While the group previously relied primarily on a loyal fandom, they have now won over a large mainstream audience.
With the success of their album and title track, BTS was also nominated in the biggest category, Artist of the Year, at the American Music Awards - one of the three major music awards ceremonies in the United States.
Previously, in 2021, BTS became the first Korean artist to win Artist of the Year at the American Music Awards.
BTS's Arirang World Tour consistently sold out at many stages - Photo: Big Hit Music
BTS's global popularity was also demonstrated through their Arirang World Tour concert series. The seven members kicked off the tour at Goyang Main Stadium on April 9th and 11th, attracting approximately 132,000 attendees. Following that, performances at Tokyo Dome on April 17th and 18th also drew 110,000 people.
Beyond just attracting a large audience, the tour also created a powerful ripple effect on the economy and culture in the venues where it was held. According to Celuv Media, BTS's performances in South Korea attracted a large number of international tourists, leading to increased consumption across the board.