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What makes BMW's most affordable SUV attractive to Vietnamese buyers?

Vietnam.vn EN
08/08/2026 13:24:00
What makes BMW's cheapest SUV attractive to Vietnamese customers? - Image 1.

After four years on the global automotive market, the new generation BMW X1 (code U11) has just been imported into Vietnam by THACO as a completely built unit. Thus, the X1 is now the smallest and most affordable SUV in the range of luxury high-riding vehicles from Bavaria.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 2.

Overall, BMW's smallest SUV in Vietnam measures 4,500 x 1,845 x 1,642 mm (length x width x height), with a wheelbase of 2,692 mm; a slight increase compared to its predecessor. This contributes to a more spacious interior.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 3.

The rear of the car features a robust, masculine design with a thin LED light strip and integrated LED turn signals. The rear bumper has a simple yet sharp design with square, angular lines. Additionally, BMW has equipped this model with an electrically operated trunk lid.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 4.

Despite its compact SUV styling, the new X1 sold in Vietnam is equipped with meticulously crafted 19-inch wheels. The large wheels also add a touch of flair, giving the overall vehicle a sporty and dynamic look.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 5.

Compared to its predecessor, the 2026 BMW X1 boasts a completely redesigned interior with the BMW Curved Display, featuring a seamless central screen and instrument panel. Many physical buttons have been removed, replaced by features integrated directly into the central screen.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 6.

Instead of the traditional gear shift knob, this model uses an electronic paddle shifter with various buttons such as My Modes, Auto Hold, volume control, and panoramic camera activation.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 7.

The car's interior features Veganza leather upholstery in a brown and black color scheme, along with numerous chrome accents that enhance its luxurious feel. Furthermore, the front seats are designed in a sporty style, providing excellent support and are equipped with multi-directional power adjustments.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 8.

In addition to driver-friendly amenities, the 2026 BMW X1 also boasts a premium Harman Kardon sound system with 12 speakers, delivering immersive audio.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 9.

In terms of performance, this model uses a turbocharged 2.0-liter inline four-cylinder gasoline engine with the code B48. This engine produces 204 horsepower and 300 Nm of torque at a relatively low rev range, from 1,450 rpm. Thanks to this, the car accelerates from 0 to 100 km/h in just 7.6 seconds.

PHOTO: CHI TAM

What makes BMW's cheapest SUV attractive to Vietnamese customers? - Photo 10.

Currently, THACO only distributes a single version of this model, the SDrive20i, priced at 1.689 billion VND. Compared to its compatriot competitor, the Audi Q3, the BMW X1 is priced 410 million VND lower.

PHOTO: CHI TAM

 
 
by Vietnam.vn EN