The "Dubai chocolate cake" craze from the Lady M brand is causing a stir as images of chaotic scrambles to buy them unexpectedly appeared on CNN's social media platform.
Accordingly, the "Dubai chocolate mille crêpes" product, which was launched this month, quickly took the Taiwanese (China) market by storm.
According to Lady M, the Dubai chocolate mille-layer crepe combines French style with Middle Eastern flavors such as pistachio, kataifi, and tahini, creating a unique experience.
From an original price of around 300 New Taiwan Dollars (over 200,000 VND per piece), the price of the cake has been inflated to 1,500 New Taiwan Dollars (over 1.2 million VND) due to speculation and resale, according to Tw.news.
Faced with this situation, the company was forced to implement purchase limits. According to the company's announcement, only 100 portions of cake will be sold each day, and each customer is limited to a maximum of two portions. In addition, the product, which was originally expected to sell until the end of April, may now be discontinued early this month.
Notably, the viral video shows a shocking scene at a shopping mall in New Taipei City: as soon as the roller doors opened slightly, a crowd jostled and rushed to the Lady M counter to queue. This image quickly attracted international attention after being published by CNN .
It's not just that location; many other branches have also reported customers lining up very early before opening time to get their hands on this "hot" pastry.
In stark contrast, in Hong Kong (China), Lady M's products are still on sale, but there is no crowding whatsoever; in fact, there is even surplus stock.
Many believe the reason is that the product has been sold here for about a year, so it's no longer a "hit."
The incident quickly sparked controversy on social media. Many questioned the actual quality of the cake, while numerous opinions criticized the frantic buying spree as distasteful and "an international embarrassment." Some comments even sarcastically remarked, "Even if it were a big deal, they wouldn't run away that fast."
