Messi, along with Ronaldo, Mbappe, and Vinicius, appeared together in a video by the famous toy brand LEGO promoting the World Cup trophy, which became a global sensation within hours of its release on April 2nd.
Messi and Ronaldo are repeating the sensation from the 2022 World Cup.
Before the 2022 World Cup, Messi and Ronaldo appeared together in a surprising photo, playing chess while promoting a famous fashion brand. The photo went viral globally, attracting over 41.3 million views and likes on Instagram, and numerous edited versions of the image flooded social media platforms.
Messi, along with Ronaldo and Mbappe (right) and Vinicius, caused a sensation in a pre-World Cup promotional clip.
Image: Screenshot from the video clip
Following this success, just before the upcoming 2026 World Cup in the USA, Mexico, and Canada, the famous toy brand LEGO has created a sensation with a promotional clip for a very unique new product: the World Cup trophy.
But even more impressively, LEGO invited four of today's top football stars to be present: Messi and Ronaldo representing Argentina and Portugal respectively, Mbappe representing France, and Vinicius representing Brazil.
"This advertisement was enthusiastically received by the entire football world . LEGO arranged for them all to sit at the same table to 'play' a building game and see who could place their miniature model on top of the World Cup trophy," the Spanish newspaper Marca described.
Messi posted this clip on his Instagram account, with the caption: "Everyone wants a piece of the puzzle," and the hashtag #HonestlyItsNotAI (This is definitely not AI, implying the clip was not created by artificial intelligence).
Messi's post has attracted over 5 million views and is still growing.
Photo: Screenshot from Instagram/Messi
Within just a few hours, Messi's post had garnered over 5 million views and was still rapidly increasing. At the same time, the toy company also posted the clip on their Instagram account, which was retweeted by Ronaldo, Mbappe, and Vinicius, attracting over 1.2 million views and tens of thousands of comments.
On social media platform X, many users received this advertisement with great enthusiasm and even commented: "LEGO has actually won the World Cup."
Messi has not yet officially confirmed his participation in the 2026 World Cup, but recent actions suggest it is only a matter of time. Messi also recently posted on Instagram: "Argentina forever," along with photos of him wearing the national team jersey in two recent friendly matches in Buenos Aires.
According to Marca , Messi's silence regarding the announcement of his participation in the 2026 World Cup is aimed at avoiding any disruption to the preparations of the Argentine national team, as well as the upcoming launch of Inter Miami's new stadium on April 5th.
Meanwhile, Ronaldo has confirmed his participation in the 2026 World Cup and is considered a key player for the Portuguese national team in their quest to win the championship. Similarly, Mbappe and the French national team are looking to reclaim their glory after winning the 2018 World Cup and finishing as runners-up in 2022.
With Vinicius currently being Brazil's number one hope, especially with Neymar's participation still uncertain, Vinicius is also expected to help the Selecao win their sixth World Cup.