Transforming into a wealthy businesswoman in Perfect Crown, IU shed her usual delicate beauty to wear powerful, sophisticated designs that reflect intense ambition.
Perfect Crown has become a new "screen phenomenon" in South Korea, continuously breaking rating records - Photo: MBC
Perfect Crown is currently the hottest drama on Korean television. Starting with a 7% viewership rating, after only 4 episodes, the drama quickly surpassed 11%, leading its time slot and becoming the highest-rated drama on MBC in 2026.
Besides its impressive storyline, Perfect Crown is also likened to a fashion runway, with the lead actress Seong Hee Joo (IU) constantly appearing in designer outfits.
IU looks absolutely stunning in Perfect Crown .
In the drama, Seong Hee Joo is a woman from a wealthy family who owns everything but lives as a commoner; therefore, her fashion style is designed to reflect the contrast between her status and personal feelings.
In the early stages, Seong Hee Joo often wore CEO-style suits with elegant, neat silhouettes, combined with striking colors. Besides that, she also experimented with various other styles such as light dresses and jeans paired with sneakers.
IU plays a wealthy heiress with nothing but money in Perfect Crown - Photo: MBC
In episodes 3 and 4, after she started "dating" General Lee Ahn (Byeon Woo Seok), Seong Hee Joo's fashion sense became more distinctive than before.
She gradually shifts from soft colors to bolder tones and more powerful outfits, clearly demonstrating the character's changing status and role within the film's narrative.
Speaking about her glamorous yet elegant fashion in the drama, IU said: "Seong Hee Joo comes from a wealthy family and is also a celebrity who always attracts attention and creates media buzz wherever she appears."
Therefore, I considered many different styling options to create an impressive look that suited the character."
IU exudes feminine elegance in a matching ivory outfit from Avouavou. The flared crew-neck jacket and A-line skirt create a streamlined silhouette, reflecting the character she plays's aspiration for royal status. - Photo: TikTok @Celeb_Fashion
IU wore a vibrant yellow L'AGENCE cardigan with a raised woven pattern. She paired this striking item with a classic Delvaux Brillant bag and sparkling diamond jewelry from Damiani. - Photo: TikTok @Celeb_Fashion
IU looked incredibly elegant in a monochrome "power dressing" style with a light blue Avouavou silk suit. The meticulously tailored, well-fitting outfit was further enhanced by the iconic Dior Lady D-Joy bag. - Photo: TikTok @Celeb_Fashion
IU looked feminine in a pink tweed cape paired with a flared skirt from BAU by Bride And You. She completed her elegant look, ready for the press, with heart-shaped diamond earrings from Damiani. - Photo: INKI Style
With a romantic and nostalgic vibe, IU paired a delicate floral Prada midi dress with the brand's iconic Galleria bag in a pale yellow tone. She completed the look with elegant Tasaki pearl earrings, adding a touch of classic femininity. - Photo: INKI Style
IU captivated everyone's attention in her elegant and sophisticated Self-Portrai tweed vest - Photo: MBC
The pastel blue outfit in episode 3 is perhaps one of IU's most iconic looks. She skillfully layered knitwear from N°21 and paired it with luxurious accessories from Piaget and Dior - Photo: MBC