From the vibrant, modern pace of life in major cities to the pristine, captivating beaches surrounded by lush tropical forests, according to Vogue magazine, Vietnam offers tourists unmissable experiences.
The Vietnam National Tourism Administration announced that Vogue magazine (France) has just voted Vietnam as the top attractive destination in Asia for 2026, thanks to its perfect combination of natural landscapes, unique culture, and modern vitality.
Each city has its own unique character.
Vogue magazine noted that Vietnam possesses a harmonious blend of long-standing cultural values and breathtaking natural landscapes, a rare and enduring beauty that stands the test of time. Following the Covid-19 pandemic, Vietnam reopened its tourism industry, which has recovered and flourished, becoming one of Asia's most attractive destinations.
In Vietnam's urban landscape, each city possesses its own unique character, contributing to the distinctive appeal of the destination.
Hanoi, the capital city, captivates visitors with its ancient landmarks such as Hoan Kiem Lake, the Old Quarter with its strong French architectural influence, and the Grand Cathedral. In the evening, the city center of Hanoi becomes more vibrant than ever with outdoor activities, cultural and entertainment spaces, and nightlife, creating a lively urban landscape.
Meanwhile, the ancient capital of Hue transports visitors back to the pages of the nation's history. It is a UNESCO World Heritage site. From the citadel, tombs, and gardens to the exquisite royal cuisine, everything retains its serene and elegant charm, leaving unforgettable impressions.
While Hanoi and Hue impress tourists with their ancient beauty, Ho Chi Minh City is a symbol of a modern, dynamic, and open metropolis.
Skyscrapers, bustling neighborhoods, vibrant nightlife, and captivating cuisine create an energetic pace of life, reflecting the youthful and inclusive spirit of a central city in southern Vietnam.
In 2026, Vietnam will not only be a destination but also a journey of profound connection between people, nature, and local culture. This is the golden time for domestic and international tourists to plan their exploration of the endless beauty of this S-shaped country.
The Vietnam National Tourism Administration notes that Vietnam's high-end accommodation system is becoming increasingly diverse and sophisticated. From resorts nestled in nature and along the coast to hotels in the heart of ancient towns, they offer a wide range of choices, deeply connected to nature and local culture.
Discover the magnificent natural scenery.
Leaving the big cities, travelers can experience completely different spaces, where nature becomes the highlight and the center of an exciting travel journey.
Visiting Ninh Binh, tourists will witness firsthand the spectacular scenery of this land with its undulating limestone mountain ranges reflected in the gentle river, interspersed with ancient temples and pagodas, and endless rice and lotus fields. Ninh Binh is an exciting destination for exploration in a surreal setting, where people live in harmony with nature.
Heading north to the highlands, Sa Pa (Lao Cai) captivates visitors with the feeling of standing amidst vast clouds, gazing at terraced rice fields stretching endlessly through the mist. Famous for its trekking routes, especially the Muong Hoa Valley, Sa Pa also impresses with its lush forests, crystal-clear waterfalls, and fresh air.
Located in the heart of central Vietnam, Phong Nha-Ke Bang National Park (Quang Tri province) is one of the must-see destinations for travelers exploring Vietnam. This national park boasts one of the world's largest cave systems, along with pristine forests and mysterious underground rivers. Its unspoiled natural landscapes and unique exploration experiences make it a paradise for nature lovers, adventure seekers, and ecotourists.
With over 3,200km of coastline, Vietnam offers a vast and majestic landscape where blue seas, white sands, and golden sunshine blend together to create the enchanting rhythm of the tropics.
Ha Long Bay (Quang Ninh), a familiar icon on international screens, continues to assert its position with memorable experiences for both domestic and international tourists.
Famous for its turquoise waters embracing limestone mountains, Ha Long Bay is known as one of the most magnificent natural landscapes in the region. From a luxurious cruise ship, tourists can admire the sunrise and sunset, when the water glows with bioluminescent plankton. This will undoubtedly be an unforgettable experience for many travelers exploring Vietnam.
Far offshore, Con Dao appears as a secluded world. It retains its pristine, peaceful beauty. One of the highlights of Con Dao is its national park with its rich ecosystem of flora and fauna, making it an ideal space for those who wish to immerse themselves in nature.
Moving south, Phu Quoc offers a refreshing new rhythm: long stretches of white sand beaches, crystal-clear waters, and luxurious resorts and modern entertainment areas create an ideal space for relaxation, making it the perfect destination for a perfect getaway, a temporary escape from the hustle and bustle of city life.
It's easy to see that Vogue's recognition of Vietnam's tourism brand stems not only from its natural beauty but also from the systematic investment in a diverse and sophisticated accommodation system and an increasingly convenient air and road transportation network.
The Vietnam National Tourism Administration notes that Vietnam's high-end accommodation system is becoming increasingly diverse and sophisticated. From resorts nestled in nature and along the coast to hotels in the heart of ancient towns, they offer a wide range of choices, deeply connected to nature and local culture.
In addition, travel has become more convenient than ever thanks to the developed international air network, along with flexible road and sea connections, allowing tourists to easily access destinations, coastal areas, islands, and emerging destinations safely, comfortably, and quickly.