The program, implemented from June to September 2026, focuses on developing distinctive tourism products such as community tourism, ecotourism, resorts, health and wellness tourism, nature exploration , lakes, caves, and waterfalls; while also linking them with OCOP products, traditional crafts, and the cultural identity of ethnic groups to enhance the attractiveness of the destination.
In addition, tourism businesses, accommodation establishments, and tourist areas and attractions are encouraged to develop promotional programs, discounts on services and package tours, and experiential activities to serve tourists during the summer season.
Along with boosting promotion and advertising on digital platforms and social media, Lai Chau province is also strengthening the quality of services, ensuring a safe, friendly, and civilized tourism environment, contributing to attracting tourists to Lai Chau in the summer of 2026.
Through these stimulus activities, Lai Chau hopes to continue promoting its image as an attractive destination in the Northwest region, creating momentum to boost tourism development and local economic growth.
