Meta Platforms has officially launched Muse Spark, an AI model developed by the company's newly formed superintelligence team (established in 2025), aiming to close the gap with competitors in the AI race.
Meta Platforms has officially launched Muse Spark. This is the first artificial intelligence (AI) model developed by the company's highly skilled team of superintelligence engineers, which will be established in 2025, aiming to close the gap with competitors in the AI race. Following this announcement, Meta's stock price rose nearly 7%.
The new model will initially only be available on the Meta AI website and app. However, Meta says that in the coming weeks, it will integrate Muse Spark to replace the current Llama model line on WhatsApp, Instagram, Facebook, and its smart glasses lines.
The launch of Muse Spark is crucial for Meta as major American tech companies face pressure to prove the effectiveness of their massive investments in AI.
Previously, Meta spent $14.3 billion to recruit Scale AI CEO Alex Wang and was willing to pay hundreds of millions of dollars in salaries to attract top engineers to its superintelligence team. The company hoped this move would bring Meta back to the top of the world in AI after its Llama 4 model, launched early last year, failed to meet expectations.
Part of the internal Avocado project series, Muse Spark is designed with a focus on compactness and speed, while still being capable of solving complex scientific and medical problems. Notably, the model features a "Thinking Mode," allowing multiple AI agents to run simultaneously to enhance reasoning capabilities, positioning it as a direct competitor to the deep thinking modes of Google Gemini Deep Think or OpenAI GPT Pro.
However, Meta currently refuses to disclose the scale of Muse Spark, a key metric used by the tech industry to compare computing power. Unlike the traditional open-source approach of the Llama series, Meta has changed its strategy by only providing a "private preview" of Muse Spark to certain partners.
According to an independent assessment by Artificial Analysis, Muse Spark currently ranks tied for 4th place in the overall AI test index. While it has caught up with leading products from Google, OpenAI, and Anthropic in the areas of language and computer vision, it still lags behind in programming and abstract reasoning.
Meta CEO Mark Zuckerberg and superintelligence team leader Alex Wang both acknowledged that this initial model still has "imperfections." However, Zuckerberg emphasized that Muse Spark is proof of the company's rapid development speed, and revealed that Meta is developing larger versions and plans to open-source some future versions.
Through this launch, Meta also clarified its AI commercialization strategy by "teasing" shopping features integrated directly into the chatbot, directing users directly to products.
The company is betting that applying AI to everyday personal tasks, such as calculating calories from photos of meals or fitting objects into space, will help increase interaction among its more than 3.5 billion users across its social media ecosystem.