In recent years, movie stars have often promoted films through fashion that reflects their characters. Based on the themes or patterns of the films, they appear on the red carpet in outfits inspired by those movies.
According to CNN, following the success of the Barbie movie, actress Margot Robbie has consistently appeared in neon pink outfits inspired by Barbie dolls. No star has embraced this style more enthusiastically than Margot Robbie.
Robbie's image in bright pink suits, mini skirts, and evening gowns contributed to the film's fun, lighthearted pop culture atmosphere.
Margot Robbie's outfits also frequently appeared on the red carpet as she promoted her starring role in the dramatic film adaptation of Wuthering Heights, directed by Emerald Fennell. Corsets, puffed sleeves, and vintage-inspired accessories were used to evoke the connection between her and co-star Jacob Elordi.
Hollywood is eager to get audiences back to movie theaters, and actors are showcasing this promotional tactic to generate attention.
For example, actor Timothée Chalamet once climbed the Sphere dome in Las Vegas to promote the film Marty Supreme ; or he wore a rather bizarre orange Chrome Hearts suit to allude to the main character.
Chalamet also fully embraced character-driven fashion when promoting the Bob Dylan biographical film A Complete Unknown , recreating Dylan's rather "unique" styles, such as the goatee and scarf that Dylan wore at the Sundance Film Festival in 2003.
Meanwhile, actresses Cynthia Erivo and Ariana Grande from the movie Wicked have They appear in coordinated outfits, like "villain" or "bad guy" roles, and the audience recognizes them simply by the colors of their costumes.
Nevertheless, with films like Marty Supreme , A Complete Unknown , and Wicked , the aggressive marketing strategy paid off. All of them became box office hits.
The trend of character-based fashion became widely popular thanks to American fashion designer Law Roach, who calls himself an "image architect".
Previously, when many major brands refused to lend him their clothes, Roach transformed vintage fashion into a way for celebrities to showcase their status.
Roach is very good at using costumes to tell a story, though his storytelling is often more subtle. For example, he helped Lindsay Lohan build the image of a serious, mature artist, or showed that Celine Dion, despite being a big diva, still has a sense of humor.
With his most famous client, Zendaya, Roach once dressed the actress in a vintage robot suit for the movie Dune, and tennis-ball-shaped high heels for the sexy sports film Challengers.
These choices help reinforce Zendaya's image as a dedicated actress, willing to take on any type of character – from big blockbusters to quirky independent films.
According to CNN