The international travel magazine Condé Nast Traveller (CN Traveller) recently predicted a rather unexpected trend: Zodiac-based travel will be one of the interesting trends of 2026.
Travel is like "rebuilding" your life.
At that time, travelers sought experiences that matched their personality, emotional state, and "energy" rather than simply choosing destinations that were beautiful or affordable.
This context aligns with the post-2025 spirit, a period where technological shifts, innovation, and consumer behavior are driving tourism to become a tool for self-identification and life reconstruction, rather than simply a vacation.
Condé Nast Traveler sees this from the 2026 astrological chart, as the planets shift into signs of action and innovation.
According to the magazine, "travel in 2026 is not about escaping, but about stepping into a new context to shape the future we want to build."
Based on this interpretation, CN Traveller anticipates that the 12 zodiac signs will seek out 12 different types of experiences. And here is the picture for 2026, from an astrological perspective.
Extroverted signs that enjoy action and exploration, such as Aries, Gemini, and Sagittarius, are predicted to travel more than usual.
Aries needs long journeys to reflect and redefine their purpose in life, and a trip along Route 66 (USA) is a good suggestion. This isn't about conquering and checking in, but about "learning" along the way, from desert sunsets and small towns to roadside cafes.
Gemini is beginning a multi-year cycle of self-discovery and needs a place to "unlock their inner selves." CN Traveller calls Uluru (Australia) the perfect spiritual touchpoint, where nature creates a quiet space for profound reflection.
Sagittarius, being the sign of the traveler, will seek to broaden their horizons. Hong Kong (China) was chosen because it combines speed, culture, urban setting, and rare natural beauty, perfectly suited to an open mind and a desire to meet new people by the end of 2026.
The second group, comprising Taurus, Cancer, Scorpio, and Pisces, who are sensitive to their inner selves and emotions, are advised to seek out therapeutic destinations.
Taurus needs to slow down after many life and career shifts, and Gabon is suggested as a "tonic of the forest and ocean," with its pristine nature helping to stabilize both body and mind.
Cancer needs to take care of their emotions and nervous system, and Chiriquí (Panama), with its secluded pace of life where forests, mountains, and sea blend together, is a good choice.
Scorpio needs a cleansing to enter a new cycle, and Patagonia in northern Chile, with its hot springs and icy-fire landscape, becomes the perfect place for deep rejuvenation.
As Pisces grapples with the question, "Could I live differently?", Northern Namibia opens up a space of imagination for a new way of life, with deserts, wildlife, and spiritual tranquility.
Groups with creative and cultural inclinations, such as Leo, Libra, Aquarius, and Virgo, are suggested to visit art cities and inspiring locations.
Leos are "back on stage" after a quiet first half of the year, and Medellín (Colombia) is seen as a place to celebrate achievements, connect, and rejuvenate social energy.
Libra needs to rebuild their cultural language; Guadalajara (Mexico), with its vibrant heritage, music , art, and cuisine, is a great place for solo travel to rediscover their inner compass.
Aquarius, after years of inner restructuring, will enter a phase of self-expression. Minas Gerais (Brazil) suggests a land of artists, close to nature but rich in culture.
Virgo needs to view relationships and themselves through a new lens; Naoshima (Japan), an island of art, provides a foundation for minimalist balance.
The last group, especially Capricorn, is rebuilding their foundations, family, and career. CN Traveller suggests Oulu (Finland), an Arctic region with restraint, ritual, and contrasting light and dark, where travel becomes an exercise in self-awareness.
An inevitable trend after the pandemic.
Interestingly, this trend isn't based on astrology, but on the need for purposeful travel, in line with the post-Covid-19 and post-2025 spirit: Travel for healing, identity renewal, restarting life, broadening horizons, and emotional recovery.
The "personalization" aspect is returning in a softer version, not based on consumer data, but on people's needs and moods. CN Traveller simply uses astrological language to tell that story and make it more poetic.
If broadened, this trend suggests many things for Vietnam as a destination. Our stunning natural landscapes in Dak Lak (formerly Phu Yen province) and Gia Lai (formerly Binh Dinh province) fit the "restoration" category.
Hanoi - Hue - Hoi An suits the "creativity and culture" group; Tuyen Quang (formerly Ha Giang) suits the "movement and reflection" group; Con Dao, Cat Ba, and the Central Highlands suit the "self-discovery" group…
For the tourism industry, this suggests a product for 2026-2030: tourism based on emotional needs, rather than geographical markets or traditional segments.