Rookie girl group ILLIT is set to embark on its first ever world tour, marking a major milestone since debut and signaling their rapid global rise. On January 22, their agency BELIFT LAB officially announced that ILLIT will launch its inaugural world tour titled ‘PRESS START♥︎’, meeting fans across seven cities worldwide.
A Tour That Signals the Beginning
The tour title ‘PRESS START♥︎’ carries layered meaning. It symbolizes the start of a new journey, while the heart icon represents both the system’s activation signal and a heartbeat a metaphor for the group’s desire to deliver excitement and emotional connection to fans through live performances. “This tour represents the moment our journey truly begins,” the group shared through their agency, emphasizing their anticipation to meet GLLIT, their official fandom, in person.
Seoul as the Starting Line
ILLIT will kick off the tour in Seoul, holding concerts on March 14 and 15 at Ticketlink Live Arena. From there, the group will expand their reach across Asia, beginning with an extensive run in Japan before heading to Hong Kong.
Their Japanese tour dates include:
- Aichi: June 13–14
- Osaka: June 20–21
- Fukuoka: June 29–30
- Hyogo: July 18–19
- Tokyo: July 23 and July 25–26
The tour will conclude in Hong Kong on August 22, completing their first global circuit.
Chart Power Fuels the Tour
ILLIT’s tour announcement comes amid strong chart performance. Their debut single album ‘Not Cute Anymore’, released on November 24 last year, continues to show impressive longevity. The title track of the same name recently ranked No. 14 on the Melon Daily Chart (January 17) and has remained on Spotify’s Global Weekly Top Songs chart for seven consecutive weeks, underscoring the group’s growing international popularity.
A Defining Moment for ILLIT
With proven digital performance and an expanding global fanbase, ILLIT’s first world tour stands as a defining chapter in their early career. As they step onto stages across Asia, ‘PRESS START♥︎’ is poised to be more than a concert series it marks the official launch of ILLIT’s global journey.