BLACKPINK’s Lisa has officially joined the Nike family, adding another major global brand partnership to her rapidly expanding career in 2026.
The announcement comes less than a month into the new year, as Lisa continues to build momentum across music, fashion, and global culture. After attending the Golden Globe Awards and participating in high-profile designer collaborations, Lisa now begins a new chapter with Nike.
From Trainee Days to Global Ambassador
To celebrate the partnership, Nike released a short interview with Lisa, where she reflected on her long-standing connection with the brand.
She shared that even before debuting with BLACKPINK, she regularly wore comfortable training clothes and sneakers for dance practice. Lisa revealed that she once saved her allowance to buy a pair of Nike Dunk High sneakers during her trainee days.
Her past performances wearing Nike Air Max 95 on stage have already left a strong impression among fans, making this collaboration feel especially meaningful.
“Fashion Is How I Express Myself”
Lisa described fashion as an essential part of expressing her identity and confidence. She explained that observing how people dress around the world continues to inspire her personal style and creative choices.
Speaking about the partnership, Lisa said she hopes to bring positive energy into every project with Nike and encouraged women everywhere to freely express themselves through fashion and gain confidence through what they wear.
More Collaborations Ahead
While Nike has not yet revealed detailed plans for the partnership, industry insiders expect a range of future projects, including limited-edition product releases and potential sub-brand collaborations.
With Lisa’s influence continuing to grow across music, fashion, and lifestyle, fans are eagerly anticipating the next updates from this high-profile global partnership.