When the flowers bloom, the world turns to BTS V. In a massive global poll conducted by Forbes Korea and the K-pop content platform Mnet Plus, V (Kim Taehyung) emerged as the definitive voice of the season, securing the top spot on the official “Spring Playlist.”
The results are staggering not just for the numbers, but for what they represent: a global consensus on the emotional power of V’s unique musicality.
The Numbers: A Decisive Victory
Out of a total of 1.06 million votes cast by fans worldwide, V claimed 1st place with 39.5% (421,581 votes). The competition was fierce, featuring the industry’s top performers:
| Rank | Artist | Vote Percentage |
| 1 | BTS V | 39.5% |
| 2 | Tomorrow X Together | 39.0% |
| 3 | BOYNEXTDOOR | 6.1% |
| 4 | Cortiz | 5.3% |
| 5 | BTS Jimin | 3.0% |
Why V Owns the Season: Beyond the Charts
V’s selection as the “Voice of Spring” is deeply rooted in his soulful discography. While K-pop often focuses on high-energy tracks, V has carved out his own genre—a blend of 1970s soul, jazz, and R&B.
- Timeless Streaming: Hits like “Love Me Again” and “Christmas Tree” have already surpassed 100 million views, while “FRI(END)S” and “Slow Dancing” continue to trend globally regardless of the season.
- Music Over Commercialism: International outlets like Rolling Stone and NME have praised his solo work, particularly the album Layover, for focusing on musical integrity rather than just commercial tropes.
- The OST King: His collaboration “Wherever U R” with UMI recently saw a massive resurgence on the Shazam charts after being featured in the Netflix hit XO, Kitty, proving his music has no “expiration date.”
The “ARIRANG” Impact: A Visual Chameleon
The poll results coincide with the massive success of the BTS World Tour ‘ARIRANG’ in Goyang (April 9–12), where 132,000 fans witnessed V’s legendary stage presence.
- The Visual Transition: V stunned fans by alternating between a youthful “boy-next-door” look with short black hair and a gritty, “noir film” aesthetic featuring leather outfits and eyebrow piercings.
- The Promise Kept: As BTS’s 5th studio album ARIRANG makes history with 3 consecutive weeks at #1 on the Billboard 200, V’s simple promise;“I will make moments you’ll never forget”—rings truer than ever.
Editor’s Insight: V as a “Genre-Defining” Icon
V is currently establishing a big impact in a category we might call “Modern Nostalgia.” His branding isn’t built on following trends, but on inviting listeners into his personal, jazz-influenced world.
From a strategic perspective, V’s 1st place finish on the Spring Playlist proves that he has successfully transitioned from a member of a global group to a solo artist whose voice is a standalone brand. People choose V for spring because his baritone vocals offer the same warmth and renewal as the season itself.
Which V track is the permanent resident of your spring playlist: the romantic ‘Slow Dancing’ or the soulful ‘Love Me Again’?