Virtual idol group IITERNITI has reached a major digital milestone, surpassing 35 million cumulative views on YouTube, further solidifying its position as a leading act in the growing AI-powered entertainment space.
According to Pulse9, the AI tech entertainment company behind the group, IITERNITI’s official YouTube channel has now exceeded 200,000 subscribers, following the release of the group’s first full length album, ‘Hello World’ last year. The figures highlight IITERNITI’s steady rise not only as a virtual K-pop act, but also as a global digital content brand.
Music Performance Drives Growth
The group’s recent success has been fueled by strong performance across its music releases. Music videos for four tracks from Hello World ‘I Wear Sunglasses at Night,’ ‘Hello World,’ ‘Love or Dare,’ and ‘Ice Cream Heaven’ have each surpassed 1 million views, demonstrating consistent audience engagement across multiple releases rather than reliance on a single viral hit.
Industry observers note that IITERNITI’s appeal lies in its balance of polished K-pop aesthetics and futuristic storytelling, positioning the group at the intersection of music, technology, and visual culture.
From Virtual Idol to AI Artist
Pulse9 plans to extend ETERNITY’s musical achievements into the broader realm of AI driven art and culture. Member Hyejin is set to officially debut as an AI artist at the upcoming World Art Festa, marking a notable expansion of the group’s creative scope. At the exhibition, Hyejin will present works created using syntography a generative AI-based visual art technique including ‘DTDT GMGM’ and ‘DTDT GMGM Multiverse.’ These pieces reinterpret K-pop’s visual language through surreal, AI-generated compositions, signaling a shift toward virtual idols functioning as autonomous creative entities.
Pulse9 described this move as evidence of virtual humans evolving into “AI Beings” creators capable of producing original aesthetic and artistic value, rather than merely performing pre-designed roles.
What’s Next for IITERNITI
Looking ahead, Pulse9 has confirmed the launch of a new project titled the ‘Vertical Music Video Series.’ Beginning with the release of the music video for ‘Glitch,’ the initiative will roll out visual content tied to tracks from Hello World throughout 2026.