Global technology brand Dyson Korea has officially selected actor Park Bo Gum as its new brand ambassador, marking a major collaboration between the company and one of Korea’s most trusted stars.
On January 22, Dyson Korea announced that Park Bo Gum will represent the brand across a wide range of product categories, including home appliances and hair care devices.
Park Bo Gum to Lead Campaigns Across Dyson Product Lines
As Dyson’s official ambassador, Park Bo Gum will participate in campaigns covering everything from vacuum cleaners and air purifiers to hair styling tools, reflecting the brand’s diverse technology portfolio.
His first appearance as ambassador will begin with promotions for Dyson’s newly launched product, the “Spot and Scrub AI Robot Vacuum Cleaner.” From there, he will continue to appear in various marketing campaigns highlighting Dyson’s latest innovations.
Brand Says Park Bo Gum Reflects Dyson’s Core Values
Dyson Korea explained that Park Bo Gum was chosen for his reliable and sincere public image, which closely aligns with the brand’s philosophy.
“Since his debut, Park Bo Gum has built a reputation based on trust and integrity,” the company stated. “This reflects Dyson’s commitment to solving everyday problems through technology and improving quality of life through innovation.”
Industry observers note that Park Bo Gum’s calm and refined image makes him an ideal representative for a premium technology brand focused on daily lifestyle solutions.
Expanding Role From Home Appliances to Beauty Technology
Park Bo Gum’s ambassador role will span across Dyson’s full product ecosystem.
In addition to household appliances, he will actively promote Dyson’s hair care devices, helping communicate how the brand’s engineering technology enhances everyday routines.
Dyson plans to use Park Bo Gum’s campaigns to highlight how advanced technology can create more comfortable, efficient, and healthier living environments.
Park Bo Gum Shares Thoughts on Joining Dyson
In an official statement, Park Bo Gum expressed his excitement about the partnership.
“For me, home is a place where I recharge my energy,” he said. “Technology plays an important role in making that space more comfortable and efficient. I have always been impressed by Dyson’s innovative technology, and I am happy to share its value with more people.”
Strengthening Dyson’s Lifestyle Brand Image
With Park Bo Gum joining as ambassador, Dyson Korea is expected to further strengthen its brand presence in both the home appliance and beauty technology markets.
The collaboration signals Dyson’s strategy to connect advanced engineering with everyday lifestyle experiences through trusted and influential figures.
As new campaigns roll out in the coming months, fans and consumers alike are expected to see Park Bo Gum representing Dyson’s vision of innovation-driven living.