Globe Telecom is set to roll out a new rewards model that allows subscribers to earn digital credits based on how they engage with its mobile ecosystem. The initiative comes through a new partnership with The Binary Holdings, which will integrate the OneWave platform into the GlobeOne app.
Under the program, Globe users can earn BNRY Digital Credits described as blockchain-backed loyalty points, by participating in activities such as playing games, watching content, online shopping, and other in-app interactions. These credits can later be redeemed for tangible rewards and services within the OneWave ecosystem, with Globe services and partner offerings among the potential use cases in the future.
Globe said the digital credits will operate under a published treasury policy and will be tracked on-chain using The Binary Network’s blockchain infrastructure. This setup is intended to ensure transparency, security, and auditability of all transactions tied to the rewards system.
The move aligns with Globe’s push toward an engagement-driven model, where customer activity rather than spending alone, translates into real value. According to Globe, the Philippine mobile ecosystem contributes between 8.4% and 8.6% of the country’s gross domestic product, exceeding the global average of 7.7%.
“OneWave gives everyone a chance to participate in a digital economy, no matter their spending tier,” said Manit Parikh, CEO of The Binary Holdings. He added that active users on basic plans can earn as much as higher-spending customers who are less engaged.
Globe Chief Commercial Officer Darius Delgado said the initiative goes beyond traditional loyalty programs. “It supports deeper engagement and reinforces our goal of contributing to a more active and digitally empowered subscriber base,” he said.
The Binary Holdings is known for providing digital infrastructure for national currency initiatives, including central bank digital currencies and state-backed digital currency programs across emerging markets, serving more than 700 million users globally.